Microsoft is now going to own Activision, famous for its Call of Duty, World of Warcraft and Diablo. This would cost Microsoft about $68.7 billion, which is a lot more than Microsoft paid for LinkedIn back in 2016 (about $26 billion). This is going to be the third largest gaming company by revenue, with Tencent and Sony on the top.
However, the company seems to have a bad reputation. Earlier, it came out that Activision Blizzard CEO Bobby Kotick had ignored claims of sexual misconduct. Right now, the company is in a lawsuit for allegedly discriminating against female employees and not giving them an equal pay. The company was also sued by the Equal Employment Opportunity Commission back in September for the same, which was settled with $18 million.
Coming back, Activision Blizzard with an incredible 400 million monthly active players from across 190 nations, is going to be a heavy boost to Microsoft’s position in gaming as one of the largest in the world.
As claimed by Microsoft, Activision Blizzard would close its deal in fiscal year 2023. Though a pretty long time for a deal to close, the fact that Activision Blizzard in a large number of markets is just as reasonable.